Mentoring f.11 - Private lessons focused on you!
Group f11 is Foto Magica’s creative platform. It’s a subscription-based service focused on you and your photography. It’s tailored entirely to your individual needs, and everything happens at your own pace with regular meetups.
Photography is about expressing yourself without words. Through your image, you want the viewer to understand you—both what you’re saying and the emotions you want to convey. Did you know, for example, that our eyes are drawn to warm, bright, and high-contrast areas rather than cold, dark, and low-contrast ones? Or that low contrast evokes a sense of calm?
With knowledge like this, you can move others with your photos and create more powerful images that leave a lasting impression. Photography is a universal language that, when used correctly, is understood equally by everyone on our planet, regardless of origin, religion, gender, or ethnicity.
To kickstart your experience, we’ll begin with a private 2-hour introductory session via Zoom. This will be a one-on-one meeting between you and me, where we’ll assess your current situation, identify the goals you want to achieve, and cover some practical aspects. Throughout the year, the mentorship will focus on both image creation and digital processing, as both are crucial to your visual expression.
What's included:
Customized assignments designed to help you achieve your goals
A kick-off meeting via Zoom featuring an introduction, goal-setting, and some hands-on training in preparation for the first assignment.
6 one-hour sessions. Every other month throughout the year, you’ll meet with me via Zoom. We’ll go over the assignment for the month. At the end of each session, you’ll receive a new assignment along with the course materials you need to complete it.
Bonus:
Participate in any one-day workshop organized by Foto Magica, or receive a 1,950 SEK discount on any photography trip organized by Foto Magica. Reservations must be made during the 12-month period of the mentorship.
One of your best photos from the mentorship program, printed on Ilford art paper at the end of the year (40x30 cm)
“I’m currently participating in Foto Magica’s f11 mentoring program, which lasts 12 months. I felt I needed help developing my photography based on my current skill level and my ambitions. I’m very happy with Mattias Sjölund’s approach—tailored assignments and regular evaluations with professional feedback suit me very well. Mattias’s expertise is top-notch, which is essential for running a mentoring program.”
-Cristian Lintrup
“Truly personalized service! Mattias is very dedicated and knows how to share his knowledge in a clear and easy-to-understand way. I’ve participated in a workshop and have Mattias as my mentor through the f11 program. Now I’m looking forward to taking a trip to Iceland with Fotomagica.”
-Magnus Cramne
Price
850 SEK/month for 12 months (billed every three months at 2,550 SEK)
Full-year price for direct purchase: 9,180 SEK
Expression of Interest
Once you receive confirmation, your expression of interest is binding, and you will then be contacted to begin the mentorship.